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Amazon raises prices on Echo, Fire TV, and Kindle products by up to 60 percent

August 22, 2026

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Amazon has increased prices on Echo smart speakers, Kindle e-readers, Fire TV devices, and Eero routers by up to 60 percent, citing significant increases in memory and storage component costs. The Echo Dot rose from $49.99 to $79.99, the Echo Dot Max from $99.99 to $119.99, the Fire TV Stick 4K Max to $84.99 (over 40 percent increase), and the base Kindle to $149.99 (nearly 37 percent increase).

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