Apple's share price fell as higher memory costs threaten to compress profit margins. The cost pressures reflect broader supply-chain challenges affecting the technology sector.
Rising component costs directly reduce profitability and shareholder returns, making this a material concern for investors in Apple and the broader semiconductor-dependent technology industry.
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The chart totals every SEC-reported transaction by month and share count, separating informative purchases and sales from non-informative awards, vesting, exercises, tax withholding and transfers. Records without a reported price remain included. Only informative purchases and sales affect the conservative sentiment signal.
Recent SEC-reported share and derivative transactions in Apple Inc..
0 discretionary purchases · 0 discretionary sales
Confidence: Low
| Insiders | Activity | Description | Shares | Avg. price / share | Est. value | Trade date |
|---|---|---|---|---|---|---|
| SVP, GC and Government AffairsNewstead Jennifer | Non-informative sell | Common StockReported 10b5-1 plan (S) | 2,399 | $343.36 | $823,721 | Oct 27, 2026 |
| SVP, GC and Government AffairsNewstead Jennifer | Non-informative sell | Common StockReported 10b5-1 plan (S) | 2,399 | $339.62 | $814,748 | Oct 20, 2026 |
| Principal Accounting OfficerBorders Ben | Non-informative sell | Common StockReported 10b5-1 plan (S) | 151 | $343.08 | $51,805 | Oct 16, 2026 |
| Principal Accounting OfficerBorders Ben | Non-informative sell | Common StockReported 10b5-1 plan (S) | 80 | $344.18 | $27,534 | Oct 16, 2026 |
| Principal Accounting OfficerBorders Ben | Non-informative sell | Common StockReported 10b5-1 plan (S) | 969 | $345.74 | $335,022 | Oct 16, 2026 |
As filed with the SEC. Estimated value is shown only for purchases or sales with a positive reported transaction price; awards, gifts and similar activity are not assigned an assumed market value. Amendments may change the record. This is not investment advice.
Quarterly reported positions. These filings can arrive up to 45 days after quarter-end and are not real-time trades.
Institutional ownership: 76.60%
Open short positions reported twice monthly; this is not daily short-sale volume.
Recent reported earnings per share compared with the analyst consensus available from Nasdaq.
| Owner | Activity | Change | Shares held | Value (thousands) | Reported |
|---|---|---|---|---|---|
| Vanguard Group Inc | Buy | 26,856,752 (1.919%) | 1,426,283,914 | $491,540,225 | 12/31/2025 |
| Blackrock, Inc. | Buy | 18,301,514 (1.599%) | 1,162,996,939 | $400,803,635 | 6/30/2026 |
| Vanguard Capital Management Llc | Buy | 5,260,263 (0.551%) | 959,107,911 | $330,537,359 | 6/30/2026 |
| State Street Corp | Buy | 12,788,520 (2.123%) | 615,129,929 | $211,992,227 | 6/30/2026 |
| Geode Capital Management, Llc | Buy | 2,719,589 (0.738%) | 371,336,543 | $127,973,713 | 6/30/2026 |
| Vanguard Portfolio Management Llc | Buy | 2,682,101 (0.809%) | 334,119,156 | $115,147,485 | 6/30/2026 |
| Fmr Llc | Buy | 17,906,714 (5.824%) | 325,348,754 | $112,124,941 | 6/30/2026 |
| Morgan Stanley | Sell | -1,860,484 (-0.761%) | 242,614,238 | $83,612,145 | 6/30/2026 |
| Jpmorgan Chase & Co | Sell | -2,860,133 (-1.235%) | 228,762,008 | $78,838,251 | 6/30/2026 |
| Berkshire Hathaway Inc | Unchanged | 0 (0%) | 227,917,808 | $78,547,314 | 6/30/2026 |
| Norges Bank | Sell | -1,528,220 (-0.795%) | 190,726,866 | $65,730,200 | 6/30/2026 |
| Invesco Ltd. | Buy | 3,463,897 (1.877%) | 187,965,529 | $64,778,560 | 6/30/2026 |
Source: Nasdaq
| Settlement date | Short interest | Avg. daily volume | Change vs. previous report | Days to cover |
|---|---|---|---|---|
| Oct 15, 2026 | 131,591,865 | 35,498,663 | +8.97% | 3.71 |
| Sep 30, 2026 | 120,763,539 | 39,858,260 | -6.21% | 3.03 |
| Sep 15, 2026 | 128,753,092 | 45,135,477 | -7.87% | 2.85 |
| Aug 31, 2026 | 139,749,097 | 39,537,335 | +20.13% | 3.53 |
| Aug 14, 2026 | 116,327,753 | 46,065,396 | -17.85% | 2.53 |
| Jul 31, 2026 | 141,606,163 | 58,400,983 | -3.37% | 2.42 |
| Jul 15, 2026 | 146,547,784 | 47,952,794 | +4.28% | 3.06 |
| Jun 30, 2026 | 140,526,320 | 81,121,306 | — | 1.73 |
Source: Nasdaq
| Fiscal quarter | Reported | EPS | Consensus | Surprise |
|---|---|---|---|---|
| Jun 2026 | Jul 30, 2026 | 1.91 | 1.88 | +1.6% |
| Mar 2026 | Apr 30, 2026 | 2.01 | 1.92 | +4.69% |
| Dec 2025 | Jan 29, 2026 | 2.84 | 2.65 | +7.17% |
| Sep 2025 | Oct 30, 2025 | 1.85 | 1.73 | +6.94% |
Source: Nasdaq
