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Apple TV subscription rises to $14.99 monthly in fourth price increase since 2020

August 28, 2026

Source Summary

Apple increased Apple TV+ pricing from $12.99 to $14.99 per month for new and current subscribers, effective immediately, with annual subscriptions rising from $99 to $119. The company also raised its Apple One bundle price from $19.95 to $21.95 monthly. This marks the fourth price increase for the streaming service in four years, occurring approximately one year after the previous adjustment.

Why it matters

The price increase directly affects Apple's services revenue, a key growth driver for the company as hardware sales mature.

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