Dutch Bros CEO Outlines Path to 2,029 Locations by 2029, Plans 185 New Shops This Year

Source Summary

Dutch Bros CEO Christine Barone announced the coffee chain's aggressive expansion strategy, targeting 2,029 locations by 2029 with at least 185 new shops opening this year. The company plans to support this growth through its internal talent pipeline, which includes more than 500 operators ready to expand into new states and markets.

Why it matters

Dutch Bros' expansion targets and operator pipeline reveal the company's capital allocation priorities and ability to execute rapid growth in the competitive coffee retail sector.

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Trading trends

The chart totals every SEC-reported transaction by month and share count, separating informative purchases and sales from non-informative awards, vesting, exercises, tax withholding and transfers. Records without a reported price remain included. Only informative purchases and sales affect the conservative sentiment signal.

Recent SEC-reported share and derivative transactions in Dutch Bros Inc..

Insider activity sentiment

Leaning bullish

BearishNeutralBullish

1 discretionary purchases · 0 discretionary sales

Confidence: Low

Informative buyNon-informative buyInformative sellNon-informative sell

Insiders	Activity	Description	Shares	Avg. price / share	Est. value	Trade date
DirectorGillett Stephen	Non-informative buy	Class A Common StockExercise or conversion; not an open-market trade (M)	775	—	—	Aug 20, 2026
DirectorHart Gerard Johan	Non-informative buy	Exercise or conversion; not an open-market trade

Show 140 more transactions

Insiders	Activity	Description	Shares	Avg. price / share	Est. value	Trade date
DirectorCone C. David	Non-informative buy	Class A Common StockExercise or conversion; not an open-market trade (M)	775	—	—	Aug 20, 2026
DirectorMaw Scott Harlan	Non-informative buy

As filed with the SEC. Estimated value is shown only for purchases or sales with a positive reported transaction price; awards, gifts and similar activity are not assigned an assumed market value. Amendments may change the record. This is not investment advice.

Short interest

Open short positions reported twice monthly; this is not daily short-sale volume.

Earnings

Recent reported earnings per share compared with the analyst consensus available from Nasdaq.

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Owner	Activity	Change	Shares held	Value (thousands)	Reported
Fmr Llc	Buy	7,157,735 (74.822%)	16,724,132	$736,698	6/30/2026
Blackrock, Inc.	Buy	784,858 (5.655%)	14,662,985	$645,904	6/30/2026
Vanguard Group Inc	Sell	-150,777 (-1.341%)	11,090,575	$488,540	12/31/2025
Price T Rowe Associates Inc /Md/	Buy	1,961,485 (25.699%)	9,593,935	$422,613	6/30/2026
Vanguard Capital Management Llc	Buy	376,484 (6.616%)	6,066,585	$267,233	6/30/2026
Vanguard Portfolio Management Llc	Buy	466,063 (8.516%)	5,938,536	$261,593	6/30/2026
T. Rowe Price Investment Management, Inc.	Sell	-364,524 (-7.873%)	4,265,542	$187,897	6/30/2026
State Street Corp	Buy	71,814 (1.9%)	3,851,321	$169,651	6/30/2026
Wellington Management Group Llp	Buy	851,075 (37.998%)	3,090,882	$136,153	6/30/2026
Baillie Gifford & Co	Sell	-255,326 (-8.527%)	2,738,885	$120,648	6/30/2026
Geode Capital Management, Llc	Sell	-46,574 (-1.841%)	2,483,555	$109,401	6/30/2026
Citadel Advisors Llc	Buy	204,005 (10.165%)	2,210,958	$97,393	6/30/2026

Settlement date	Short interest	Avg. daily volume	Change vs. previous report	Days to cover
Aug 31, 2026	17,133,875	3,673,951	+20.08%	4.66
Aug 14, 2026	14,268,890	5,510,367	+3.54%	2.59
Jul 31, 2026	13,780,964	2,324,822	-1.88%	5.93
Jul 15, 2026	14,045,520	2,980,560	-1.75%	4.71
Jun 30, 2026	14,296,357	3,556,020	-11.16%	4.02
Jun 15, 2026	16,091,468	3,723,884	-10.71%	4.32
May 29, 2026	18,021,946	3,558,234	+0.18%	5.06
May 15, 2026	17,989,257	5,537,304	-0.43%	3.25

Fiscal quarter	Reported	EPS	Consensus	Surprise
Jun 2026	Aug 5, 2026	0.28	0.27	+3.7%
Mar 2026	May 6, 2026	0.13	0.14	-7.14%
Dec 2025	Feb 12, 2026	0.14	0.08	+75%
Sep 2025	Nov 5, 2025	0.15	0.15	+0%

Source Summary

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Insider activity sentiment

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