Dutch Bros CEO Outlines Path to 2,029 Locations by 2029, Plans 185 New Shops This Year

Revelation News Editorial DeskSeptember 15, 2026

Source Summary

Dutch Bros CEO Christine Barone announced the coffee chain's aggressive expansion strategy, targeting 2,029 locations by 2029 with at least 185 new shops opening this year. The company plans to support this growth through its internal talent pipeline, which includes more than 500 operators ready to expand into new states and markets.

Why it matters

Dutch Bros' expansion targets and operator pipeline reveal the company's capital allocation priorities and ability to execute rapid growth in the competitive coffee retail sector.

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Trading trends

The chart totals every SEC-reported transaction by month and share count, separating informative purchases and sales from non-informative awards, vesting, exercises, tax withholding and transfers. Records without a reported price remain included. Only informative purchases and sales affect the conservative sentiment signal.

Recent SEC-reported share and derivative transactions in Dutch Bros Inc..

Insider activity sentiment

Leaning bullish

BearishNeutralBullish

1 discretionary purchases · 0 discretionary sales

Confidence: Low

Informative buyNon-informative buyInformative sellNon-informative sell

Insiders	Activity	Description	Shares	Avg. price / share	Est. value	Trade date
Executive Chairman of BoardBoersma Travis	Non-informative sell	Class A Common StockReported 10b5-1 plan (S)	499,041	$44.5891	$22,251,789	Nov 4, 2026
Executive Chairman of BoardBoersma Travis	Non-informative sell	Class A Common StockReported 10b5-1 plan (S)	173,891	$45.1427	$7,849,909	Nov 4, 2026
Executive Chairman of BoardBoersma Travis	Non-informative sell	Class A Common StockReported 10b5-1 plan (S)	266,443	$44.5891	$11,880,454	Nov 4, 2026
Executive Chairman of BoardBoersma Travis	Non-informative sell	Class A Common StockReported 10b5-1 plan (S)	92,841	$45.1427	$4,191,093	Nov 4, 2026
10% OwnerDM Individual Aggregator, LLC	Non-informative sell	Class A Common StockReported 10b5-1 plan (S)	266,443	$44.5891	$11,880,454	Nov 4, 2026

As filed with the SEC. Estimated value is shown only for purchases or sales with a positive reported transaction price; awards, gifts and similar activity are not assigned an assumed market value. Amendments may change the record. This is not investment advice.

Short interest

Open short positions reported twice monthly; this is not daily short-sale volume.

Earnings

Recent reported earnings per share compared with the analyst consensus available from Nasdaq.

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Owner	Activity	Change	Shares held	Value (thousands)	Reported
Fmr Llc	Buy	2,563,899 (15.331%)	19,288,031	$694,562	9/30/2026
Blackrock, Inc.	Buy	784,858 (5.655%)	14,662,985	$528,014	6/30/2026
Vanguard Group Inc	Sell	-150,777 (-1.341%)	11,090,575	$399,372	12/31/2025
Price T Rowe Associates Inc /Md/	Buy	1,961,485 (25.699%)	9,593,935	$345,478	6/30/2026
Vanguard Capital Management Llc	Buy	376,484 (6.616%)	6,066,585	$218,458	6/30/2026
Vanguard Portfolio Management Llc	Buy	466,063 (8.516%)	5,938,536	$213,847	6/30/2026
T. Rowe Price Investment Management, Inc.	Sell	-364,524 (-7.873%)	4,265,542	$153,602	6/30/2026
State Street Corp	Buy	71,814 (1.9%)	3,851,321	$138,686	6/30/2026
Wellington Management Group Llp	Buy	851,075 (37.998%)	3,090,882	$111,303	6/30/2026
Baillie Gifford & Co	Sell	-121,715 (-4.444%)	2,617,170	$94,244	9/30/2026
Geode Capital Management, Llc	Sell	-42,803 (-1.723%)	2,440,752	$87,891	9/30/2026
Wasatch Advisors Lp	Buy	1,295,084 (124.659%)	2,333,987	$84,047	9/30/2026

Settlement date	Short interest	Avg. daily volume	Change vs. previous report	Days to cover
Oct 30, 2026	16,977,402	4,298,028	-16.16%	3.95
Oct 15, 2026	20,249,678	4,231,785	-2.88%	4.79
Sep 30, 2026	20,850,463	4,772,719	+27.03%	4.37
Sep 15, 2026	16,413,424	4,224,561	-4.20%	3.89
Aug 31, 2026	17,133,875	3,673,951	+20.08%	4.66
Aug 14, 2026	14,268,890	5,510,367	+3.54%	2.59
Jul 31, 2026	13,780,964	2,324,822	-1.88%	5.93
Jul 15, 2026	14,045,520	2,980,560	-1.75%	4.71

Fiscal quarter	Reported	EPS	Consensus	Surprise
Sep 2026	Nov 4, 2026	0.20	0.22	-9.09%
Jun 2026	Aug 5, 2026	0.28	0.27	+3.7%
Mar 2026	May 6, 2026	0.13	0.14	-7.14%
Dec 2025	Feb 12, 2026	0.14	0.08	+75%

Source Summary

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