Pennsylvania requires disclosure labels on AI-generated advertisements
Source Summary
Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday, requiring all advertisements significantly modified or generated by AI to display a label in the same format as the ad itself. The requirement applies to all ad types—still images, video, audio, and text—across all platforms and regardless of advertiser size. Pennsylvania becomes one of the first states to mandate such disclosures on AI-generated content.
Why it matters
This law establishes a state-level regulatory precedent for AI transparency in advertising, requiring disclosure across all ad formats and platforms regardless of advertiser size.
