Reddit delivered solid financial results for the quarter, but investors remain concerned about the company's exposure to AI trends and its relationship with Google. The growth in AI-powered search and content generation poses questions about how the platform will adapt and maintain its value proposition in the evolving digital landscape.
Reddit demonstrated strong quarterly performance, but market sentiment is tempered by broader concerns about artificial intelligence's impact on the platform's business model. The company's strategic relationship with Google has drawn particular investor scrutiny, as questions emerge about how AI-driven search and content consumption could affect Reddit's user engagement and monetization strategies. The broader context of an AI-transformed web raises fundamental questions about content attribution, data usage, and Reddit's competitive positioning in an increasingly automated information ecosystem.
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The chart totals every SEC-reported transaction by month and share count, separating informative purchases and sales from non-informative awards, vesting, exercises, tax withholding and transfers. Records without a reported price remain included. Only informative purchases and sales affect the conservative sentiment signal.
Recent SEC-reported share and derivative transactions in Reddit, Inc..
0 discretionary purchases · 1 discretionary sales
Confidence: Low
| Insiders | Activity | Description | Shares | Avg. price / share | Est. value | Trade date |
|---|---|---|---|---|---|---|
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 26,105 | $148.86 | $3,885,990 | Oct 14, 2026 |
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 6,399 | $150.08 | $960,362 | Oct 14, 2026 |
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 11,200 | $150.87 | $1,689,744 | Oct 14, 2026 |
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 5,495 | $152.14 | $836,009 | Oct 14, 2026 |
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 5,701 | $152.82 | $871,227 | Oct 14, 2026 |
As filed with the SEC. Estimated value is shown only for purchases or sales with a positive reported transaction price; awards, gifts and similar activity are not assigned an assumed market value. Amendments may change the record. This is not investment advice.
Quarterly reported positions. These filings can arrive up to 45 days after quarter-end and are not real-time trades.
Institutional ownership: 96.20%
Open short positions reported twice monthly; this is not daily short-sale volume.
Recent reported earnings per share compared with the analyst consensus available from Nasdaq.
| Owner | Activity | Change | Shares held | Value (thousands) | Reported |
|---|---|---|---|---|---|
| Vanguard Group Inc | Buy | 1,083,540 (8.854%) | 13,322,048 | $2,001,771 | 12/31/2025 |
| Blackrock, Inc. | Buy | 341,555 (4.457%) | 8,004,079 | $1,202,693 | 6/30/2026 |
| Baillie Gifford & Co | Sell | -117,807 (-1.612%) | 7,191,302 | $1,080,565 | 6/30/2026 |
| Vanguard Portfolio Management Llc | Buy | 204,224 (3.033%) | 6,937,449 | $1,042,421 | 6/30/2026 |
| Vanguard Capital Management Llc | Buy | 140,969 (2.39%) | 6,038,213 | $907,302 | 6/30/2026 |
| Capital World Investors | Buy | 10,197 (0.231%) | 4,432,810 | $666,074 | 6/30/2026 |
| Alliancebernstein L.P. | Sell | -703,096 (-14.431%) | 4,168,897 | $626,418 | 6/30/2026 |
| Jericho Capital Asset Management L.P. | Buy | 3,335,221 (New) | 3,335,221 | $501,150 | 6/30/2026 |
| Goldman Sachs Group Inc | Sell | -43,092 (-1.313%) | 3,240,014 | $486,845 | 6/30/2026 |
| State Street Corp | Buy | 237,523 (8.662%) | 2,979,587 | $447,713 | 6/30/2026 |
| Fmr Llc | Sell | -86,235 (-2.957%) | 2,830,225 | $425,270 | 6/30/2026 |
| Coatue Management Llc | Unchanged | 0 (0%) | 2,789,891 | $419,209 | 6/30/2026 |
Source: Nasdaq
| Settlement date | Short interest | Avg. daily volume | Change vs. previous report | Days to cover |
|---|---|---|---|---|
| Sep 30, 2026 | 22,110,869 | 5,202,934 | +11.39% | 4.25 |
| Sep 15, 2026 | 19,850,104 | 4,540,260 | -1.92% | 4.37 |
| Aug 31, 2026 | 20,238,916 | 7,874,518 | +19.92% | 2.57 |
| Aug 14, 2026 | 16,877,691 | 6,426,316 | -12.16% | 2.63 |
| Jul 31, 2026 | 19,213,705 | 6,940,660 | +13.11% | 2.77 |
| Jul 15, 2026 | 16,986,699 | 4,264,088 | -0.10% | 3.98 |
| Jun 30, 2026 | 17,003,132 | 3,994,158 | +3.26% | 4.26 |
| Jun 15, 2026 | 16,467,051 | 4,743,754 | +22.89% | 3.47 |
Source: FINRA Consolidated Short Interest
| Fiscal quarter | Reported | EPS | Consensus | Surprise |
|---|---|---|---|---|
| Jun 2026 | Jul 30, 2026 | 1.25 | 0.99 | +26.26% |
| Mar 2026 | Apr 30, 2026 | 1.01 | 0.62 | +62.9% |
| Dec 2025 | Feb 5, 2026 | 1.24 | 0.96 | +29.17% |
| Sep 2025 | Oct 30, 2025 | 0.80 | 0.53 | +50.94% |
Source: Nasdaq
