Apple CEO Tim Cook suggested during an earnings call that the company may offer paid upgrade options within iCloud Plus to increase AI usage limits for power users. The company will launch its revamped Siri AI this fall with iOS 27, featuring enhanced capabilities like screen comprehension and app integration, along with a new standalone ChatGPT-like interface.
During an earnings call on Thursday, Apple CEO Tim Cook indicated that the company plans to offer tiered upgrade options for iCloud Plus subscribers who want higher AI usage limits. Cook stated that he expects users will want to leverage Apple Intelligence and the upcoming Siri AI extensively, prompting the need for paid tier upgrades. This fall, Apple will broadly launch its redesigned Siri AI through iOS 27, which will include capabilities such as answering questions about on-screen content and executing actions across multiple applications. The new version will also introduce a standalone Siri app offering a ChatGPT-like conversational interface to users.
