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Phil Schiller Steps Down From App Store and Events Leadership at Apple

August 31, 2026

Source Summary

Phil Schiller, a longtime Apple executive who joined the company in 1987 and led the App Store since its 2008 launch, is stepping down from his roles as head of the App Store and Apple events. Schiller will retain his Apple Fellow title and continue working on unspecified initiatives. The leadership change occurs one day before John Ternus takes over as Apple CEO from Tim Cook on September 1st.

Why it matters

The departure marks a significant leadership restructuring at Apple coinciding with the company's CEO transition, affecting oversight of the App Store, a major revenue driver for the company.

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