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Reddit shares fall on weak sales guidance and login requirement test amid declining Google search traffic

Source Summary

Reddit reported third-quarter earnings and announced plans to test a requirement for all users to create official accounts. The company issued weak sales guidance, and shares declined following the announcement. Google search traffic to Reddit has been shrinking.

Why it matters

Weak guidance and declining search traffic signal challenges to Reddit's user growth and monetization strategy, directly affecting shareholder value.

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NYSE:RDDTLive chart