Salesforce to acquire Braze for $5.66 billion in AI-focused deal

Source Summary

Salesforce announced an agreement to acquire Braze, a customer engagement platform, for $5.66 billion. The acquisition reflects Salesforce's strategy to expand its AI capabilities and strengthen its enterprise software portfolio. Braze specializes in customer data and engagement technology, complementing Salesforce's existing offerings.

Why it matters

The deal represents a major capital deployment by Salesforce to acquire AI-driven customer engagement capabilities, signaling the company's commitment to competing in the AI-enhanced enterprise software market.

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• Investing.com ↗