Apple to unveil iPhone 18 lineup at September 9th event under new CEO
Source Summary
Apple will hold a launch event on September 9th at 1 PM ET, marking the first event under new CEO John Ternus, who took over from Tim Cook on September 1st. The event is expected to feature the iPhone 18 lineup, potentially including a foldable "iPhone Ultra" model. This comes months after Samsung released its Galaxy Z Fold 8 foldable device.
Why it matters
The event marks Apple's first product launch under new leadership and introduces a potential foldable iPhone to compete directly with Samsung's established foldable market.
What remains uncertain
The foldable "iPhone Ultra" is described as long-rumored and not officially confirmed by Apple.
