Reddit shares fell 29% on Friday, marking the company's worst trading day, after it issued weak fourth-quarter sales guidance. The company also announced plans to test requiring users to log in to view content on the platform.
A 29% single-day stock decline represents a material loss of shareholder value and signals investor concern about Reddit's revenue trajectory and user engagement strategy.
No published comments yet.
The chart totals every SEC-reported transaction by month and share count, separating informative purchases and sales from non-informative awards, vesting, exercises, tax withholding and transfers. Records without a reported price remain included. Only informative purchases and sales affect the conservative sentiment signal.
Recent SEC-reported share and derivative transactions in Reddit, Inc..
0 discretionary purchases · 1 discretionary sales
Confidence: Low
| Insiders | Activity | Description | Shares | Avg. price / share | Est. value | Trade date |
|---|---|---|---|---|---|---|
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 26,105 | $148.86 | $3,885,990 | Oct 14, 2026 |
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 6,399 | $150.08 | $960,362 | Oct 14, 2026 |
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 11,200 | $150.87 | $1,689,744 | Oct 14, 2026 |
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 5,495 | $152.14 | $836,009 | Oct 14, 2026 |
| Chief Operating OfficerWong Jennifer L. | Non-informative sell | Class A Common StockReported 10b5-1 plan (S) | 5,701 | $152.82 | $871,227 | Oct 14, 2026 |
As filed with the SEC. Estimated value is shown only for purchases or sales with a positive reported transaction price; awards, gifts and similar activity are not assigned an assumed market value. Amendments may change the record. This is not investment advice.
Quarterly reported positions. These filings can arrive up to 45 days after quarter-end and are not real-time trades.
Institutional ownership: 95.92%
Open short positions reported twice monthly; this is not daily short-sale volume.
Recent reported earnings per share compared with the analyst consensus available from Nasdaq.
| Owner | Activity | Change | Shares held | Value (thousands) | Reported |
|---|---|---|---|---|---|
| Vanguard Group Inc | Buy | 1,083,540 (8.854%) | 13,322,048 | $1,726,537 | 12/31/2025 |
| Blackrock, Inc. | Buy | 341,555 (4.457%) | 8,004,079 | $1,037,329 | 6/30/2026 |
| Baillie Gifford & Co | Sell | -117,807 (-1.612%) | 7,191,302 | $931,993 | 6/30/2026 |
| Vanguard Portfolio Management Llc | Buy | 204,224 (3.033%) | 6,937,449 | $899,093 | 6/30/2026 |
| Vanguard Capital Management Llc | Buy | 140,969 (2.39%) | 6,038,213 | $782,552 | 6/30/2026 |
| Capital World Investors | Buy | 10,197 (0.231%) | 4,432,810 | $574,492 | 6/30/2026 |
| Alliancebernstein L.P. | Sell | -703,096 (-14.431%) | 4,168,897 | $540,289 | 6/30/2026 |
| Jericho Capital Asset Management L.P. | Buy | 3,335,221 (New) | 3,335,221 | $432,245 | 6/30/2026 |
| Goldman Sachs Group Inc | Sell | -43,092 (-1.313%) | 3,240,014 | $419,906 | 6/30/2026 |
| State Street Corp | Buy | 237,523 (8.662%) | 2,979,587 | $386,154 | 6/30/2026 |
| Fmr Llc | Sell | -86,235 (-2.957%) | 2,830,225 | $366,797 | 6/30/2026 |
| Coatue Management Llc | Unchanged | 0 (0%) | 2,789,891 | $361,570 | 6/30/2026 |
Source: Nasdaq
| Settlement date | Short interest | Avg. daily volume | Change vs. previous report | Days to cover |
|---|---|---|---|---|
| Oct 15, 2026 | 21,602,533 | 4,203,961 | -2.30% | 5.14 |
| Sep 30, 2026 | 22,110,869 | 5,202,934 | +11.39% | 4.25 |
| Sep 15, 2026 | 19,850,104 | 4,540,260 | -1.92% | 4.37 |
| Aug 31, 2026 | 20,238,916 | 7,874,518 | +19.92% | 2.57 |
| Aug 14, 2026 | 16,877,691 | 6,426,316 | -12.16% | 2.63 |
| Jul 31, 2026 | 19,213,705 | 6,940,660 | +13.11% | 2.77 |
| Jul 15, 2026 | 16,986,699 | 4,264,088 | -0.10% | 3.98 |
| Jun 30, 2026 | 17,003,132 | 3,994,158 | +3.26% | 4.26 |
Source: FINRA Consolidated Short Interest
| Fiscal quarter | Reported | EPS | Consensus | Surprise |
|---|---|---|---|---|
| Sep 2026 | Oct 29, 2026 | 1.40 | 1.31 | +6.87% |
| Jun 2026 | Jul 30, 2026 | 1.25 | 0.99 | +26.26% |
| Mar 2026 | Apr 30, 2026 | 1.01 | 0.62 | +62.9% |
| Dec 2025 | Feb 5, 2026 | 1.24 | 0.96 | +29.17% |
Source: Nasdaq
